The most important use of xanthan gum in the cosmetics industry is used in toothpaste. Its excellent shear thinning flow behavior of the toothpaste from the tube and easy extrusion pump packing. Xanthan gum is all types of toothpaste fine binder, its easy to enzyme stability, excellent water can produce uniform stable products and improved products extend sex

Provide excellent stability of skin cream and emulsion of xanthan gum. High viscosity of xanthan gum in static state is conducive to the stability of erasing personal care products uniformly dispersed in oil phase by shear thinning nature provides good lubrication and toning effect. The antioxidants ascorbic acid, because it can promote the synthesis of collagen, prevent aging, reduce fine lines fade melanin commonly used in skin care cosmetics in but in order to take effective components transported to specific locations must select the appropriate delivery system now in the microemulsion system of o/w to add a small amount of xanthan gum as the thickening agent can play a very good effect. Xanthan gum can also be used as a sunscreen sunscreen skin care products for skin from UV damage. In addition, xanthan gum can also be used as a thickening agent in the presence of low pH value and high electrolyte conditions used for whitening cosmetics

Internationally, the development and application of xanthan gum is the earliest USA. American agricultural areas north of Peoria laboratory in the early 60's first by microbial fermentation method to obtain the xanthan gum. In 1964, the United States Merck's Keco division for the first time in the world to achieve the industrialization production of xanthan gum. In 1979 the world total yield of xanthan gum 2000t, in 1990 reached more than 4000t. In the United States, xanthan gum, annual production value of about $500000000, annual output value after antibiotic and solvent, ranking the third place in the fermentation products.

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